Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers rapidly place bids for ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their advertisement is displayed to a releva

Push notifications have emerged as a powerful tool for driving user engagement in the digital landscape. By delivering timely and targeted messages directly to users' devices, apps can retain their attention and stimulate desired actions. Meanwhile, crafting effective push notifications requires a deft approach. Understanding user behavior and pre